Organisational Behaviour, Human Resource Management, Marketing Management
Personal Information
Dr Shivaji Banerjee
Male
Department of Commerce,St. Xaviers College (Autonomous)Kolkata, West Bengal, - 700016
Experience
Assistant Professor
Post-Graduate and Research Department of Commerce
St. Xavier's College (Autonomous), Kolkata
Qualification
PhD,FELLOW IN MANAGEMENT(MALAYSIA)
UNIVERSITY OF BURDWAN
Doctoral Theses Guided
2021
AN EMPIRICAL STUDY OF CONSUMER PERCEPTIONS TOWARDS BRAND PERSONALITY AND CULTURAL INFLUENCES ON THE PURCHASE OF SELECT CONSUMER DURABLES IN WEST BENGAL
SHAUNAK ROY, UNIVERSITY OF CALCUTTA
2021
AN EMPIRICAL STUDY OF CONSUMER PERCEPTIONS TOWARDS BRAND PERSONALITY AND CULTURAL INFLUENCES ON THE PURCHASE OF SELECT CONSUMER DURABLES IN WEST BENGAL